| “The perceived value of the cruise allows us to compete in a very soft, class A market without having to resort to offering the huge concessions our competition is offering. The pairing of the cruise with a modest discount has also been an unbelievable success!” |
Chris Pratt
Property Manager |
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| “We are getting impressive results from our investment in the program. We recently offered the cruise on 3 homes, and all three sold in a week (our market average is 61 days, and 2 of the 3 had been on the market for 6 weeks before we offered the cruise). We also acheived a remarkable increase in our direct mail response which has resulted in several additional listings!” |
John Conley
Real Estate Agent |
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| “We implemented the “Cruise for Two” campaign 30 days ago. This program has been highly effective used as a final closing tool to convince the undecided prospect to lease with us. Our closing ratio has improved from 33% to 46%.” |
Erica Allison
Sr. Property Manager |
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| “We've used the cruise promotion on a few new lease ups. It's worked extremely well as a closing tool. Our prospects really feel like their getting something different and special. The cruises also add a higher perceived value than traditional specials.” |
Chris Riggs
Regional Manager |
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| “We have had great success with AIM's cruise promotion. 17 leases in one week. The marketing materials that you provide are very colorful, professional and eye catching, and the booking process for the cruise certificate is hassle-free. We found this promotion to be a great way to add kick to our marketing program.” |
Terry Ragland
Property Manager |
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“There have been several times that I have "gotten the listing" when I was competing with other agents when it was evident that the fact that I was offering the Cruise to the buyer was a key factor that gave me an edge with the seller. But recently, Melanie and I got 6 listings at one time from a builder who had been abandoned by the company that had been marketing the community. Melanie was talking with the Builder's wife who makes all the marketing decisions, and when she told her about the fact that we would have a display in each of the closeout homes offering the cruise to the buyer, she was so excited she was glad the other company had left them hanging.
We participate in this promotion because it is always good to give something back, and besides, it makes great business sense because it pays for itself. Why wouldn't we? By the way, this Builder has other communities that will be ready soon.” |
Scott and Melanie Johnson
Real Estate Agents |
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| “There is a very high perceived value for this incentive. The customers who used the cruise certificate said there was a good selection when booking their cruise. The people at Central Coast Travel were very professional. There was a lot of excitement about the cruise certificate as an incentive!” |
Vicki Guttridge
Marketing Manager |
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| “The cruise incentive program is fabulous! The marketing materials are really good. We did a mailing, incorporating the cruise offer into the mailer, and had an excellent response to it. We made a lot of loans and as you know, we had another one of our offices contact you to start using the program. They have also been successful with it. I have personally gone on the cruise and can say first hand that I was ‘treated as a queen' on board the ship. We will definitely continue using this incentive.” |
Ilene Amir
Vice President |
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| “The cruise certificates made a BIG IMPACT in capturing the goals we needed to do at both of our sites. It was a great incentive for our current residents, and it worked for our prospects.” |
Jennifer S.
Property Manager |
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| “I just wanted to let you know that your cruise promotion is a great concept to bring people back into my store. I'm very pleased with it…One of our customers came back and bought an $8000 spa because his wife said she wanted the cruise. Your promotion really works and your marketing materials are great. If you utilize this program right, it will benefit any company. Thanks again for your encouragement and marketing ideas.” |
D. Baker
President |
